Kenyan Media Analytics Pioneer Globetrack Sweeps AMEC Awards 2025 with Historic Triple Win
2025-11-12 13:38:39(8 months ago)
Business & Investments
Globetrack
AMEC2025
KenyaCommunicationAwards
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Kenyan firm Globetrack makes history at AMEC Awards 2025 with triple wins for NACADA anti-drug campaigns, KCAA aviation safety insights, and founder Esther Kagiri's global leadership honor—first African victories in communication measurement excellence.
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In Summary
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Globetrack, the nation's premier media monitoring and analytics firm, stormed the AMEC Awards 2025 at London's historic Church House, securing not one, not two, but three coveted honors from the International Association for the Measurement and Evaluation of Communication (AMEC). This triple crown cements Globetrack as a trailblazer, shattering barriers as the first African entrant to claim victory in the awards' storied 23-year legacy.
In Summary
Nairobi-based Globetrack has etched its name in global communication history by clinching three prestigious AMEC Awards 2025 in London, becoming the first African company to triumph in the 23-year-old competition's annals. The wins honor groundbreaking data-driven projects with Kenya's NACADA on curbing alcohol and drug abuse, KCAA on aviation safety compliance, and founder Esther Kagiri as the inaugural African AMEC Executive Professional of the Year—marking three consecutive years of recognition and elevating Africa's voice in measurable strategic impact.
READ More Technology & AI News
Globetrack, the nation's premier media monitoring and analytics firm, stormed the AMEC Awards 2025 at London's historic Church House, securing not one, not two, but three coveted honors from the International Association for the Measurement and Evaluation of Communication (AMEC). This triple crown cements Globetrack as a trailblazer, shattering barriers as the first African entrant to claim victory in the awards' storied 23-year legacy.
The spotlight first fell on Globetrack's transformative partnership with the National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA). Here, the firm didn't just track headlines—they engineered a full-spectrum measurement framework. By establishing baselines, piloting data insights, and crafting scalable evaluation tools, Globetrack empowered NACADA to quantify behavioral shifts and perceptual changes in public health campaigns.
"We measured impact, not just activity," declared Esther Kagiri, Globetrack's visionary Founder and Managing Director. The result? A narrative of tangible progress in Kenya's fight against substance abuse, proving data's power to drive societal change.Equally groundbreaking was Globetrack's work with the Kenya Civil Aviation Authority (KCAA), earning accolades in the "Most Impactful Client Recommendations Arising from a Measurement Study" category. Diving deep into media conversations on aviation safety, licensing, and airworthiness, Globetrack uncovered critical gaps in post-certification practices. Their game-changing recommendation: a mentorship program for newly approved Maintenance Organizations (AMOs). This wasn't armchair analysis—it was outcome-oriented strategy that bolstered KCAA's mandate, enhancing compliance, stakeholder trust, and operational safety.
As Kagiri aptly put it,
"Our insights were business-aligned, connecting communication directly to mission-critical success."
But the night's pinnacle was personal and profound. Esther Kagiri was crowned AMEC Executive Professional of the Year, the first African woman on the AMEC Board and the continent's inaugural recipient of this elite global accolade. Her leadership has propelled Globetrack to three straight years of AMEC glory—2023 with the Kenya Human Rights Commission and Association of Kenya Insurers, 2024 with the Kenya Revenue Authority, and now 2025's hat-trick.This isn't mere acclaim; it's a seismic shift. Globetrack's feats underscore Africa's ascent in insight-led communication, challenging global norms with Kenyan ingenuity. In an era where data dictates decisions, firms like Globetrack aren't just participating—they're leading, turning metrics into missions and analytics into advocacy. As Kenya basks in this international glow, one thing is clear: the future of communication measurement has an unmistakably African accent.
