CHROME AT 10
Posted by JIM MWANDA
The ‘Chromoka’ Campaign Ignites Nairobi with Culture, Creativity, and Electrifying Performances. Chrome’s 10-year anniversary campaign, Chromoka, kicked off in Nairobi with Power-packed performances and big rewards. Discover how the celebration fused street culture, creativity, and million-shilling prizes.
Kiambu Kenya
Kenya’s street culture just got a major energy boost. To mark ten years of cultural influence, Chrome, one of Kenya’s most iconic brands, has unveiled Chromoka — a nationwide campaign that celebrates creativity, community, and progress. The campaign’s name blends “Chrome” with “Omoka” (Swahili for “to make it”), symbolizing the journey of hustlers and dreamers who turn effort into success.
ALSO READ: Cristiano Ronaldo Becomes Football’s First Billionaire, Bloomberg Confirms
Azeezah Hashim kept the energy soaring as a power-packed lineup of performers took the stage.
Sean MMG, Fathermoh on stage
Azeezah Hashim, kept the crowd on their feet as a lineup of Kenya’s top talents stormed the stage. Maanday Kabaya, Harry Craze, and Toxi Lyrikali delivered high-octane performances that set the tone unapologetically to Kenyans. But the energy soared even higher when Fathermoh took over. His set became the night’s turning point, especially when he surprised fans by bringing out Sean MMG and Tipsy G, sending the crowd into a frenzy of cheers, lyrics, and flashing lights.
Maandy Kabaya Performing
That atmosphere; vibrant, fearless, and united — perfectly embodied what Chromoka stands for. More than a campaign, it’s a movement that celebrates those who rise, create, and make their mark.
Over the last decade, Chrome has become more than just a drink — it’s been a staple at concerts, block parties, and creative events across the country. Chromoka captures this legacy while inviting Kenyans to join in the next chapter: a celebration of ambition, originality, and the joy of making it on one’s own terms.
"For a decade, Chrome has been more than just a beverage; it has been an integral part of countless cultural moments — a silent witness to joy, creativity, and connection," said Andrew Kilonzo, Country Managing Director at EABL.
“Chromoka is our way of honoring that journey and reaffirming our commitment to Kenya’s cultural pulse.”
ALSO READ: Iyanii Named Brand Ambassador as Captain Morgan Launches Bold New ‘Muck Pit’ Drink
The Chromoka National Consumer Promotion (NCP) takes this celebration nationwide. Consumers can participate by purchasing a bottle of Chrome, scratching the label to reveal a code, and sending it via SMS to 22110. The rewards are designed to inspire and empower : with over 110,000 prizes on offer, including Ksh 1 million each for 10 lucky winners, as well as experiences like content creation masterclasses to boost local talent.
"Chromoka is about celebrating, empowering, and connecting," explained Mark Mugisha, Marketing and Innovations Director at KBL. “We wanted the prizes to go beyond short-term excitement: they’re meant to fuel ambition and help people take the next step in their creative or entrepreneurial journeys.”
As Chrome reflects on its decade-long influence, the campaign also serves as a reminder of its core values — authenticity, community, and responsible enjoyment. Chrome’s message remains clear: the best celebrations are those that build something lasting.
How to Participate:
1. Buy any Chrome bottle.
2. Scratch the label to reveal a code.
3. Send the code via SMS to 22110 for a chance to win.
